Saving Good Organizations from Bad Messaging
Brand Strategist and Copywriter
My Purpose …
I’ve made it my mission to come along side a small number of ethical organizations and help fulfill their mission.
I do this by using my 25 plus years as an entrepreneur, sales expert, marketer, and copywriter.
If you are one of the few that I work with, I create and enhance your brand story and write your marketing copy.
And change the way you think about communicating your brand. Giving you confidence that your marketing and messaging can be more effective once you know how and why it works.
My expertise is in the areas of, Conversion Copywriting, Brand Messaging, User Experience (UX) SEO, Brand Strategy
Just a regular guy, here to help a handful of people make this world a better place.
I’ve owned small businesses since I was twenty years old and, have held several sales and management positions in my early career days.
My background is in horticulture, writing, sales, marketing, business, and the Bible.
I am a perpetual learner, enthusiastic entrepreneur, certified copywriter, consultant, faith-based movie producer, and ordained minister. And, if I’m being completely honest, a questionable actor. (at best)
Secretly, I think I’m the funniest person in the room.
(I’m pretty sure that’s why my daughters refer to me as Michael Scott.)
When I’m not transforming how organizations think and talk about what they do, you’ll usually see me spending time together with Beth, my beautiful wife of 30 years. (Yep, that’s her)
As recent empty nesters we’ve been enjoying traveling and doing ministry projects together.
And whenever I get the chance, you can find me playing in the pacific ocean.
Training and Certification
I really geek-out on all things marketing.
I’ve taken several courses and have read extensively on the topics of copywriting, branding, sales, and marketing. Pulling inspiration from my knowledge and experience I’ve created processes, assessments, products, and services, to remove the frustration of marketing for my clients.
And I’ve learned and practiced my craft from organizations and highly accomplished writers and leaders such as,
-American Writers and Artist Incorporated -Ann Handley -Donald Miller –Joanna Wiebe -Ray Edwards and others
Dedicated to Professionalism and Possibilities
Like any professional, I’m committed to my writing and marketing practice.
Not only do I considered learning a lifetime pursuit but …
I love to learn and then put my knowledge into practice to see what kind of results are possible.
A Passion for New Business
KevinCopy.com and “Your Brand Message Playbook” was birthed out of my passion for reaching the heart of an audience and generating new business through the attracting power of copywriting, brand messaging, and consumer psychology.
This passion for marketing took hold several years ago after almost losing my company.
I Was About to Lose It All …
I owned a local service business for 20 years.
5 years after starting my company and enjoying steady growth my sales started to plateau.
Then the next year, the real estate bubble popped, and the economic crises of 2008 began.
At this point, business didn’t just plateau. It was more like going off a cliff. It was bad.
Determined not to remain stuck or lose the business, I began learning all I could about marketing.
Then an Incredible Thing Happened
I came across the knowledge and power of what every highly successful business,
nonprofit, and entrepreneur knows.
Everything Turned around
Using my newfound knowledge and training I was able to get off that plateau and save the company.
And not just save it but actually thrive!
Upon implementing my new craft, things began to shift. And Shift Big!
I was having too much fun to keep this to myself
After having a ton of fun getting results like that for my local service business, it sparked a new passion in me.
That passion drove me to learn all I could about my craft.
And as timing would have it, this led to a big career change.
Time for A Change
After 20 years in business and applying my marketing skills we were blessed to have quadrupled the company’s value.
With the company’s value at an all-time high we decided to sell the business.
Now with a nice financial cushion under us and available time something occurred to me.
I Wanted To Help Others Succeed
I realized just how large the number of good organizations there are like mine, that aren’t getting the business or support they deserve.
Businesses and nonprofits like yours that are doing good work and making life better for others.
And I want to help …
Doing Work That Matters
After my friends who also own businesses where asking me for help I needed to make a decision.
“Do I go after the ‘dollar’ and help just any business, or do I come alongside the organizations that are doing good and making a real difference?
So, I decided to make myself available to the organizations, businesses, and individuals that are making a positive difference.
This allows me to come alongside a small handful of Individuals, nonprofits, and businesses each year that I can poor my focus and energy into to get real results. And help my clients that are helping others.
And knowing my consulting, messaging, and copywriting services help grow the organizations that are changing lives and making life better for others is extremely fun and rewarding. However …
I’m No Genius
After assessing and helping others to master their messaging they often comment on my genius.
The reality is, I’m no genius.
Like any professional, I simply have knowledge of what has already been proven to work and, I have the skill and experience of putting that knowledge into practice.
What I am really doing is this.
I’m using my lifetime of knowledge, experience, and skill to help other good organizations get results.
Imagine Your Possibilities ...
What if you had no concern for where your next dollar was coming from?
Imagine what it would feel like to be free from the frustration of being misunderstood and trying to find new customers or supporters.
And instead …
Focus on your vision …
Help more people in the process…
Finally ditching the frustration and instead, embracing the exhilaration, the freedom and the sense of satisfaction while making a real impact in this world.
More people Need to hear your message
If you’ve read this far then you have just experienced the power of a brand story at work.
I’ll look at your situation and we’ll discuss if it makes sense for us to take the next step.
In the meantime, improve your conversions and enjoy my free 38-point checklist for websites that convert.