How To Set Up A Google Business Profile Page to Boost Your Search Results
NOTE: In November of 2021, Google changed the name of Google My Business (GMB) to Google Business Profile (GBP).
Setting up a Google Business Profile (formerly Google My Business) page is important for local businesses who want to rank higher in search results. By filling out your profile completely and accurately, plus adding reviews and a few more tricks I share, you can make sure that potential customers can find you and learn more about your business and what you have to offer.
The SEO Power of Accurate Information and Authentic Reviews
One of the best things about having a Google business profile is that you can influence your search engine ranking. The more complete and accurate your information is, the higher you will rank in local search results. In addition, online reviews from customers are also taken into account by search engines when determining your ranking. The more honest and positive reviews you have, the more likely you are to attract new customers. So make sure to ask your customers for feedback and encourage them to write reviews on Google, Yelp, and other popular review sites.
In this guide, I show you how to set up your business profile page, and provide tips for optimizing it for search results.
So, let’s get started!
How to set up your business profile page
Now that you know why it’s important to have a business profile page, let’s take a look at how you can set one up for better search results. Setting up your business profile page is easy and only takes a few minutes. Just follow these steps:
- Go to https://www.google.com/business/
- Create Your Business Google Account
- Go to the Google Business Profile Gateway
- Add Your Business Name and Category
- Enter the Business Location
- Indicate if your business provides home deliveries or services
- Add Your Contact Details
- Business Hours
- Description of Your Business
- Verify Your Business
That’s it! You’ve now successfully set up your business profile page. But you’re not done just yet. To maximize your SEO potential follow the tips for optimizing your business profile page.
Tips for optimizing your business profile page
Now that you know how to set up your business profile page, let’s take a look at some tips for optimizing it. These tips will help you to improve your search results and attract more customers to your business.
- Create Google Business Profile Posts
- Add new photos and videos
- Use the Google Business Profile Q&A
- List your services and products
- Invite customers to follow you on Google Maps
- Ask for those Google reviews
Why It’s Important to match your website’s information to your Google Business Profile information.
One of the most important things you can do to optimize your business profile page is to make sure that basic company information (address, phone, email, etc.) and keywords on your website matches the information and keywords on your business profile page.
This is important for two reasons.
First, it helps to improve your search results. When Google and other search engines crawl the web finding consistent information makes it easier for search engines to find you and understand what you have to offer, therefore, raking you higher on the search engine results page (SERP).
Second, it helps to ensure that your customers have a consistent experience when interacting with your business online. When the information on your website and your business profile page is matched, it gives customers a more accurate picture of who you are and what you have to offer. This can help to build trust and encourage customers to do business with you.
By following these tips, you can improve your search results and attract more customers to your business. A business profile page is a valuable tool that local businesses can use to improve their SEO efforts. So, what are you waiting for? Go set up your business profile page and start getting real 5 star reviews today!
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